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PENGARUH PERUBAHAN HARGA JUAL TERHADAP VOLUME PENJUALAN PADA PT. KOBEXINDO TRACTORS, Tbk

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ABSTRACK PENGARUH PERUBAHAN HARGA JUAL TERHADAP VOLUME PENJUALAN PADA PT. KOBEXINDO TRACTOR Oleh: Elvina Nainggolan The purpose of this research was conducted to determine the selling price change Doosan - hydraulic excavators 50T S500LCV 2009-2014, the volume of product sales Doosan - hydraulic excavators 50T S500LCV 2009-2014, and to determine the effect of price changes on sales volume at PT Kobexindo Tractor. In this study the author method was descriptive method, where data was obtained by collecting, analyzing, presenting the data as well as provide an overview of the research object to produce a conclusion. While the data processing techniques used statistical analysis, was the analysis of Pearson product moment correlation coefficient, and to determine whether the hypothesis was accepted or rejected used the t-test hypotheses, and to determine the relationship between the two variables used analysis of determination coefficient (Kd). Based on the analysis of Pearson product moment correlation coefficient, then obtained a correlation of r = -0.34, which indicated a negative relationship between the effect and very low selling price change (variable X) to the volume of sales (variable Y). Furthermore, the results of the calculation were known t-hitung hypothesis test t = -0.72308 and t-tabel amounted to 2132 and based on the criterion test conditions t-hitung < t-tabel was -0.72308 <2132 it was known then H_o H_a accepted and rejected it means there was no significant relationship between the selling price as a variable x (variable independdent) on sales volume as a variable Y (dependent variable). Furthermore, based on the calculation of the coefficient of determination (Kd) was known only at 0.12% effect of changes in the selling price of the product (ariabel X) to the volume of sales (variable Y), while the remaining 99.88% influenced by other factors outside of this research. In research it was known that the change did not affect the selling price of the sales volume. Effect of changes in product prices Doosan - hydraulic excavators 50T S500LCV known to be very low in influencing the volume of sales in 2009- 2014 at PT. Kobexindo TRACTOR. Key Words : Selling Price, Sales Volume