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PENGARUH BIAYA PEMASARAN DAN QUALITY COST TERHADAP PENJUALAN PADA PT. ASIA PACIFIC FIBERS, TBK

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ABSTRACT THE EFFECT OF MARKETING COSTS AND QUALITY COST ON SALES at PT. ASIA PACIFIC FIBERS, TBK Written by: Desy Wahyuni Sinaga NIM: 1532074 This research was conducted to find out how marketing costs and quality costs at PT. Asia Pacific Fibers, Tbk and to find out how the sales of PT. Asia Pacific Fibers, Tbk and knows the effect of marketing costs and quality costs on sales at PT. Asia Pacific Fibers, Tbk during 2014-2017. In this study the method used is a quantitative method using descriptive statistics and infrational statistics, where data is collected and then analyzed and finally drawn from the analysis. Data collection techniques are interviews with the company and through written data provided by the company. While data processing techniques using descriptive statistical analysis, correlation analysis to determine the relationship between variables, analysis of the coefficient of determination to determine the movement of variable X to Y variable, simple and multiple regression analysis, significance test to determine whether the relations between the two variables are accepted or rejected. Based on the results of the study, it is known that PT. Asia Pacific Fibers, Tbk conducts marketing activities through promotion and advertising as well as other marketing, while in quality costs measured from the cost of repairs and maintenance and costs in the company's production process. The results of this study indicate that (1) marketing costs have a positive effect on sales with a significance value of 0.049 (2) quality costs have no effect on sales with a significance value of 0.882 (3) marketing costs and quality costs have no effect on sales simultaneously with a significance value of 0.146. Keywords: Marketing Costs, Quality Cost, Sales