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PERANAN PENGENDALIAN INTERN PENJUALAN TERHADAP EFEKTIVITAS PENJUALAN PADA INDONESIA PUBLISHING HOUSE BANDUNG

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ABSTRACT THE ROLE OF SALES INTERNAL CONTROL ON SALES EFFECTIVENESS IN INDONESIAN PUBLISHING HOUSE Written by: Dedi Irawan Munthe Nim: 1532069 This study aims to determine the role of internal control sales on the effectiveness of sales at Indonesian publishing houses. In this study the method used is descriptive method, while the data analyzed using Pearson correlation coefficient statistical data, hypothesis testing, coefficient of determination test and linear regression test. Data collection techniques were carried out through interviews and questionnaires. Based on the results of the Pearson correlation coefficient test shows the number 0.739, which means the relationship of the role of internal control sales to sales effectiveness is strong and positive. The determination coefficient is 54.61%. This shows that changes in sales effectiveness are influenced by changes in internal control of sales by 54.61% and the remaining 45.39% influenced by other factors outside of this study. The results of the hypothesis test are known to be the amount of tcount of 5.806 and table of 0.361 thus Ho is rejected and Ha is accepted, which means there is a significant influence between internal control of sales on sales effectiveness. X regression analysis of 0.540 states that every 1% increase in sales internal control value increases the sales effectiveness value by 0.540, so it can be said that the direction of the influence of the variable x on y is positive. Key words: Role of Internal Control Sales, Effectiveness, Sales.