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PENGARUH BIAYA PEMASARAN TERHADAP JUMLAH PENDAPATAN PADA PT. TELKOM Tbk.

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ABSTRACT THE EFFECT OF MARKETING COST TO THE AMOUNT OF REVENUE AT PT. TELKOM TBK. Ghicella Hanna Kaseger NIM : 1331020 This study aimed to determine how the implementation of the marketing costs applied by the company, the company’s total revenue, and the influence of marketing costs effects the total of revenue at PT. Telkom, Tbk. The research was conducted at PT. Telkom, Tbk in Bandung and was limited to the 2008 to 2015 time period. The variables used in this research were Marketing Costs (X) and the amount of revenue (Y). The cost of marketing was the independent variable, and the amount of revenue was the dependent variable. This research was conducted using the descriptive statistical method, where data was obtained by collecting, analyzing, and presenting data. Data collection techniques used in this research was through documentation of secondary data. The data was then analyzed using regression analysis, correlation coefficients, hypothesis test, and coefficient of determination.Based on the calculation coefficient of determination, it was not significant of r2 = 3.8%, the number of customers affected by marketing expenses while 96.2% was influenced by other factors not addressed in this study. Keyword: marketing, revenue, PT. Telkom