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PENGARUH BIG DATA DAN CLOUD TERHADAP DIGITAL MARKETING PADA PT.WIRA SARANA GLOBAL

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ABSTRACT EFFECT OF BIG DATA AND CLOUD ON DIGITAL MARKETING AT PT. WIRA SARANA GLOBA Written by : Marios Surya Panahatan NIM: 1632179 This study aims to determine the effect of Big Data and Cloud on Digital Marketing at PT. Wira Sarana Global. The method used in this study is a quantitative analysis research method. The author processes the data using multiple regression analysis, t test, f test, person correlation, analysis of the coefficient of determination, and classical assumption test. Based on statistical results, the results of the correlation for Big Data and Cloud Against Digital Marketing amounting to 0.862 are in the low category, in addition to the results of determination of 86.2% while 13.8% is explained by other factors outside of this study. While the significant results f for the effect of Big Data and Cloud on Digital Marketing for Fcount is 5.994> Ftable of 3.340. This means Ha3 is accepted and Ho3 is rejected. This means that there is an influence between Big Data and the Cloud on Digital Marketing. The results of multiple linear regression analysis are as follows Y = 2.531 + 0.22X1 + 0.143X2. This means that the influence of Big Data and Cloud on Digital Marketing. Keywords: Big Data, Cloud, Digital Marketing