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PENGARUH PROFITABILITAS DAN LIKUIDITAS TERHADAP NILAI PERUSAHAAN PADA SEKTOR TELEKOMUNIKASI YANG TERDAFTAR DI BEI TAHUN 2011-2014

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ABSTRACT EFFECT PROFITABILITY, AND LIQUIDITY ON FIRM VALUE ON THE TELECOMUNICATIONS SECTOR LISTED IN BEI YEARS 2011-2014 Writen by: Reinhard Joel Abraham NIM: 1332039 This study aimed to determine the influence of profitability and liquidity on firm value. The data used in this research were secondary data from the financial statements of the telecommunications company listed on the Indonesia Stock Exchange (BEI) in the period 2011-2014 as many as five companies. Variable profitability measured using return on equity (ROE), for liquidity variables were measured using a current ratio (CR) and to the variable value of the company measured by using price-book value (PBV). The method used in this research was descriptive method of the data obtained through the actual situation, analyzed, and then concluded. The analysis was statistic descriptive, assumption classic testing, hypothesis testing( T significance and F significance), the coeficient of determination coefficient and multiple linear regression. , From the test results figures show the coefficient of determination of 4% for profitability, liquidity amounted to 55.5% so that these variables have a sufficient relationship to the value of the company. From the hypothesis testing profitability seen significant value 0.180, which means no significant effect or below 0.05. While liquidity has a significant relationship with a value of 0.000 or above 0.05. From test f or simultaneous test showed that the profitability and liquidity of influence simultaneously teradap value of the company. Keywords: Profitability, Liquidity, Firm Value