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ANALISA KEPUASAN PELAYANAN PERPUSTAKAAN UNIVERSITAS ADVENT INDONESIA MENGGUNAKAN METODE NAÏVE BAYES

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ABSTRACT ANALISA KEPUASAN PELAYANAN PERPUSTAKAAN UNAI MENGGUNAKAN METODE NAIVE BAYES Shiwa Parhusip 1581025 Student satisfaction is one of the conditions in which student expectations, requests and needs are met. Student satisfaction is very important for the library. This can increase student satisfaction, because it can have a positive impact in the form of increased profit and positive praise for the services provided. The problem in this study is how the influence of reliability service satisfaction, responsiveness, assurance of students in using the UNAI library. This study aims to determine service (physical condition, reliability, responsiveness, assurance, empathy) to student satisfaction. Using the UNAI library to determine the dimensions of service satisfaction that have the most influence on student satisfaction in utilizing the UNAI library. The samples taken were 263 people from all populations consisting of 1700 people registered as UNAI students. The data of this study were collected through a questionnaire that had been distributed to respondents consisting of 263 people. In processing data is supported by naïve Bayes methods for testing data and for analyzing data. The results of this study indicate that the dimensions of reliability, responsiveness, assurance, empathy greatly influence student satisfaction while the physical state has no effect. Contribution variable service satisfaction with student satisfaction is 80%. The remaining 20% said they were not satisfied with the library servants. Keywords: data mining, service satisfaction, naïve bayes