Text

PENGARUH BIAYA PROMOSI TERHADAP TINGKAT PENJUALAN PADA KAMPUNG DAUN

Share :
• 
• 
• 
• 
• 
• 
• 

ABSTRACT THE INFLUENCE OF PROMOTION COST TO SALES AT KAMPUNG DAUN By: Yakob Edison Kore Ludji This research aimed to understand how promotional costs and the level of the company and also to know the influence of the promotion of the promotion cost toward level of sales in Kampung Daun. Methods used in this research was descriptive methods that was to obtain data and information required so as to achieve research. The analysis used in this research are (pearson product moment) correlation coefficient, significance, test the coefficients determined, and regression analysis. Based on the research, the data analysis cost promotional changed every year. Low promotion costs occurred in 2011 with the amounted of Rp 63,603,556 and promotion costs were highest in 2014 of Rp 234 881 890. Level of sales at Kampung Daun changed every year. Lowest sales occurred in 2011 amounted of Rp 4,960,190,560 and the highest sales in 2014 with the amounted of Rp 12,976,900,010. The results of research using statistical analysis, it can be seen through an correlation coefficient of 0.987 which means to there if positive relative between cost promotion toward level of that sales. The result of regression analysis was equation showed that if the costs promotional value zero, it means level of sales increased in 1.29. If the promotional costs raised as much as Rp 1 then sales will be increased up by 48.591. It means there was and influenced of promotion cost toward level of sales. Based on the significance of the results obtained that tcount (8797)> ttable (2919) which means that Ho was rejected and Ha was accepted which stated that the existence of a significant relationship between the cost of promotion and sales levels. From the analysis of the coefficient of determination obtained by 97.5% and the remaining 2.5% are influenced by factors beyond the study. Keywords : Promotion Cost, Sales