Text

PENGARUH WORD OF MOUTH TERHADAP MINAT BELI KONSUMEN PADA PIZZA HUT RESTAURAN Setiabudi - Bandung

Share :
• 
• 
• 
• 
• 
• 
• 

ABSTRACT THE EFFECT OF WORD OF MOUTH ON CONSUMER BUYING INTEREST IN PIZZA HUT RESTAURANT Setiabudi - Bandung Arranged by : Arjul karnaen laia NIM: 1731013 This study aims to see the effect of Word Of Mouth on consumer buying interest at Pizza Hut Restaurant Setiabudi - Bandung. The research method used in this research is descriptive qualitative method. The population determined in this study is the community and customers of the Setiabudi-Bandung Pizza Hut Restaurant. This research uses validity test, reliability test, descriptive analysis, classical assumption test, free analysis of the coefficient of determination, hypothesis testing and simple linear regression analysis. The validity test with a value of 0.30 is declared valid, the reliability of the results is 0.715 and 0.852 is declared reliable, the results of the 0.144 normality test fulfill the assumptions, the results of the analysis of 0.821 show a positive attitude, the results of determination of 0.674 indicate that Word Of Mouth can explain consumer buying interest by 67.4% and 32 , 6 facts outside the Word Of Mouth, 0.000 significant test results show a significant influence between Word Of Mouth and consumer buying interest, the results of a simple analysis with Y = 0.507 + 0.385. Keywords: Word Of Mouth, Consumer Purchase Interest