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PENGARUH BIAYA PEMASARAN TERHADAP PENDAPATAN PENJUALAN PADA PERUSAHAAN SEKTOR INDUSTRI SUBSEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR PADA BURSA EFEK INDONESIA 2017-2019

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ABSTRACT THE INFLUENCE OF MARKETING COSTS ON SALES INCOME IN INDUSTRIAL SECTOR COMPANIES A FOOD AND BEVERAGE SUBSECTOR REGISTERED ON THE STOCK EXCHANGE INDONESIA 2017-2019 Written by: Greely Rulands NIM: 1732151 This study aims to determine how marketing costs are, how sales revenue is, and how marketing costs affect sales revenue. This research was conducted on companies in the food and beverage subsector industry listed on the Indonesia Stock Exchange for the 2017-2019 period and the sample selection procedure using purposive sampling obtained a total sample of 33 samples. This research design uses a descriptive method with a quantitative approach. The dependent variable and the independent variable are measured by a ratio scale. The analytical method used in the processing of statistical data analysis is simple linear regression through descriptive statistical tests, assumption tests, correlation coefficient analysis, determination coefficient analysis, simple linear regression analysis, and significant test. The results of this study indicate that marketing costs have a significant effect on sales revenue with a significance value of 0.000. Keywords: marketing costs, sales revenue, and the Indonesian stock exchange