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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUTUSAN MEMBELI DI RESTAURAN MANDARIN LEMBANG

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ABSTRACT THE EFFECT OF QUALITY OF SERVICE ON THE DECISION TO BUY AT MANDARIN RESTAURANT LEMBANG Written by: Jekson Ariono Hasibuan NIM: 1731023 The purpose and purpose of this research is to find out whether there is an influence on the quality of service on the decision to buy at the Restaurant Mandarin Lembang. This study uses descriptive methods, the population specified in this study customers at the restaurant mandarin lembang. Based on the results and discussion of the research that has been done by the author on the influence of service quality on the decision to buy at a Restaurant Mandarin Lembang, then the author can conclude that the Quality of Service conducted in Mandarin rostoran is at an average figure of 3.5008, which is stated in the category of good. Buy decisions made at mandarin restaurants are at an average of 3,389. which states the category quite well. From the processing and analysis of data conducted by the author, the following conclusions can be drawn: the correlation coefficient of service quality with purchasing decisions is 0.798 and falls into the category of strong relationships. In the hypothesis test it is known that the value of thitung of 0.189 < t table 0.4978 , and the significant level that has been determined is 0.05 < 0.852 means Ho received and Ha rejected means there is no significant influence between the quality of service and the decision to buy on the resstoran Mandarin Lembang . Determination coefficient obtained by 0.637 or 63.7% means that the contibusi provided by the quality of servants to the decision to buy there is 63.7%, while the remaining 36.3% is the influence of other variables that are not studied. From the calculation of regression that has been processed above, the linear regression equation is obtained as follows: Y = 1,152 + 0.925X From the above can be concluded that the quality of service affects the buying decision of 0.924. Keywords: Quality Of Service Against Buying Decisions