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PENGARUH HARGA JUAL TERHADAP VOLUME PENJUALAN PADA PT EURO P2P DIRECT INDO

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ABSTRACT TIIE EFFECT OF PRICE, ON SALES VOLTJME IN PT.EURO P2P DIRECT INDO By: Berta Saprina Hutajulu The main problem in this research that was what the prise selling influential conceming cell volume of Water purifier to pT. Euro p2p Direct Indo. The purpose of this research,was to know how price using to apply, to know volume sell development, and to know how far the price innuenle ioward se volume to PT. Euro P2P Direct Indo in Jakarta. To_apply the purpose, so this research was committed by used descriptive -method and analysis regression linear method. Descriptive method, where the data wasacquired by collectin g, analyzing, presenting the dat4 and gave background clearry about the objeci of."r"*"il. Dala was acquired, analyzed, to get the conclusion. The technique of collecting data was used by interview through_promotion section, compary sell, and by written data (documentation study). The data was analy:zed, Uy using ,"gr"..ioi, linear analysis, coefficient correlation, and test ' hypotlesis, - determination. "oJm"i"ri Based on the research finding was found that se,ing price highest water purifier :::"^?912 amounted Rp 4.750.000 and lowest *u!in ZOOittut i, "quuf to nf 3.500.-0_00. and the highest sales volume Wate. purifier was the year 20lb *;;; as 1657 units while the lowest sales vorume was in zoiz uut *,,*y * a-i units. Based on statisticar anarysis of the pearson product moment, for water purifier thows 1 : -0.777883, which means a strong and negative relantionship, between the selling price to sares volume. Based onlhe rrypo"th.ri, test for water purifier unknown magnitude and tnit ns - -1,ZZZ9B,tt"ia = Z,|ZZ thus Ho is accepted which means there is no significant relationship"Leve"n sares price and sales volume of the product. Whiie the coefficient of'0"t".*i.rutloo of I5,0g%, while remaining 84,82%o influenced by other factor outside m" ,iray.