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PENCART'H BIAYA PROMOSI TERIIADAP PENDAPATAN PADA PT. ASURANSI DAYIN IVIITRA, TbK

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AITSTRACT THE, EFFEC"f OI."TEI] COST OF PROMO'TION TOWAR.D COMPANY'S REVENUES AT PT..A.SURANSI DAYIN MITRA, TbK Byt DAVID ARDIIY ARITONANG This research is intended to know how tle cost of issued by the company, how the results of the company's revenue, and to find out the role cost of promotion towards revenues of P'l'. Asuransi Dayin Mik4 Tbk. The research method in tlre writing of tlris thesis is a descriptive method, where dota is colfecte4 the processed. analyzd and eventually be concluded. The data then were obtained and processed and also analyzed using linear regression analysis, correlation coeffrcient analysis using Pearson product moment, hypothesis testin& and amlysis ofthe coeffi cient determinationThe result of calculation of the percentage the cost of promotion at PT. Asuransi Dayin Mira, Tbk for five years 2008-201I are presented in the form of term, The cost of promotion that the company used was increase of 50ol<.80o/o and decrease of l3o/o - Str/oThc data in 2008 of promotion cost in January - June amountcd to Rp 246,178,782 and July - December amounted to Rp 377,316218, in 20,09 January - June arnounted o Rp 191,086,375 and July - Decernber amounted to Rp 283,E59,625, in 2010 January - June amounted to Rp 197,003,E91 and July - December amounted to Rp 359,698,1()9, in 2011 January - June amounted to Rp 313,077,502 and July - December as the highe* cost of promotion at Rp 5 I 6,4 I 5.49t. At the same time, the company's revenue also increased by 9yo-37yo and decreased by 3o/o - 25o/o- The data in 2fi)8 of revenue in January - June amounted to Rp 42,926,516,514 and July - December amounted to Rp 46,970,749,486 in 2009 January - Jme amolmted to Rp 43,02E,5E0,975 and July - December amountod to Rp 58,982,766,963, in 2010 January - Jrme amounted lo Pq 44A35,68,037 and July - December amounted to Rp 55,224,024,025 n 2011 January - JuDe amounted to Rp 53,677 3O8,'145 and July - Decernber as the highest revenw d. Pq 62,659,O16255. Based on the statistical analysis of coefficient correlation using the Pearson product moment method the correlation was at (r) = 0,7687, which means there is a high-positive relationship between the cost of promotion and the compan/s revenue- Analysis of linear regression indicate that Y = 273,506,035,923 + 54.15'126 X, which means that there is a change of54.l5726Yo tu any changes in the cost of promotion towards the revenue ofthe company. Based on the hypothesis testing the result showed that tcount = 2-943 and t651" - 1.943 with o = 0,05 at degree of freedom of n-6, *'hich means t"oun1 ) t651., thereforc Ho is rejected- So h can be said that there is significant relationship positive between the cost of promotion and the company's r€venue. The cost of promotion has 59.09% contribution of the companv's revenue and tbe remaining 4O-91%o is influenced by other factors oucide ofthe surd)'.