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PENGARUH NET PROFIT MARGIN & RETURN ON EQUITY TERHADAP HARGA SAHAM PADA PT ACE HARDWARE INDONESIA TBK

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ABSTRACT Influence of Net Profit Margin and Return on Equity on Stock Price at PT Ace Hardware Indonesia Tbk By Raffles Feibert Polimpung The purpose of this research was to determine the effect of financial ratio net profit margin and return on equity in the company . How is the influence of profitability ratio Net Profit Margin (NPM) on the stock price of PT Ace Hardware Indonesia Tbk , how is the influence of profitability ratio Return on Equity (ROE) on the stock price of PT Ace Hardware Indonesia Tbk , and how is the influence of profitability ratio Net Profit Margin (NPM) and Return on Equity (ROE) at the same time on the stock price of PT Ace Hardware Indonesia Tbk . In the process of this research , the writer uses descriptive method to process the data , ie by collecting data from company financial statements that has been issued to the Indonesia Stock Exchange on its website on www.idx.co.id and process it to generate the information needed to analyze the problem. Based on the research that has been done , it can be seen that each of the Net Profit Margin and Return on Equity partialy has a very strong relationship but did not have a significant influence on company's stock price. So is the Net Profit Margin and Return on Equity at the same time possessed a very strong relationship but did not have a significant influence on stock prices .