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PENGARUH BIAYA PROMOSI TERHADAP HASIL PENJUALAN PADA PT.RHYS AUTO GALLERY

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ABSTRACT TIIE INTLI,JENCECOST PROMOTIONOF SALESPROMOTION AT PT. RHYS AIJTO GALLERY By: Esther Jancllyn Aritonang Based on the research that hes been conducted has the objective of identiffing and assessing how the cost of promotion, how the sale, and the inlluence ofthe effect on sales promotion costs at PT. Rhys Auto Gallery. This research was conducted by using descriptive methods, where data obtained by collecting, analyzing, presenting data, and provides an overview of the research object to retrieve a conclusion Data collected through interviews and writt€n ,lrta systems or documents provided by the company. Then the data is processed and analyzed using linear regression analysis, analysis of Pearson Product Moment corrclation coefEcient, coefficient of determination analysis, and hypothesis testing. Based on the resuls of research conducted at PT. Rhys Auto Gallery, note that in the period from July to December 2008 was the lowest cosing promotion, which was Rp. 103,414,093.00 and tlrc period from Jan to June 2fi)9 was the highest costing promotion, which was Rp. 674,888,265.@. Similarly, the sale, in the period from July to December 201 I nas the lowest sales proceeds and the period from July to December 2009 was the highes sales results based on rlata research at PT. Rhys Auto Gallery. Based on the statistical analysis of Pearson Product Momen! then known correlation coefficient (r) = 0.7633, which means there is a strong and positive influence between the cost of the promotion of the sale and with analysis of linear regression Y = 9,t33,017,775 + 41.17193X. The coefficient of determination = 58.26Vo cbange in the cost of the promofion will affect the sale and the remaining 41.74%o is influenced by other factors. And based on hypothesis testing has been carried ou! showing that rhe results and t"oun = 2-894 and, t."psg: 1.943 with a: 0.05 and n-2, which meatrs tcouar>t661., that 2.894> 1.943.It showed that Ho is rejected which means that there is a sigrificant and positive relationship between promotion eosts (variable X) on the sale of (variable Y).