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PENGARUH HARGA TERHADAP TINGKAT PENDAPATAN PADA BENGKEL GORO MOTOR SERVIS

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ABSTRACT INFLUENCE OF PRICE ON LEYEL OP REVEI\IT]E AT BENGKEL GORO MOTORSERVIS By: Didid Mochtariyona Somopawiro The purpose of this research is to determine the price, level of revenue, and the influence of price on level ofrevenue at bengkel Goro motor servis. Descriptive method was used in this research, the daa gathering was completed through interview and collections of written data given by the company, aoi theo being calculated and analyzed using the correlation coefficient, hypothisis testing, and coefficient of determination analysis. Based on this research, it is lnown that the price determination for .,complete service" at Bengkel Goro Motor Servis year 2008-2012 have increased every year, as follows: (2008) Rp 14,000, (2009) Rp. 18,000, (2010) Rp 22,000, (20il) Rp .2,t .oo}, (2012) Rp 30,000. The increment was caused by market situation, regional minimum wage, and the economic-politic situation surrounding bengkel Goro Motor Servis. However the service revenue of bengkel Goro motor servis year 2008-2012 had experienced a degression. The highest sewice revenue was Rp 249,424,764 which occuned at the year 2008, and the lowest service revenue was Rp 206,625,013 which occurred at the year 201 1. There was an increased of service revenue at the year 2010 and 2012 which was Rp 23 1,005,91 I and Rp 209,968,507, but the incremenr was not geater than the degression that happened. Based on statistical ,natysis using the pearson product Moment the correlation is _ 0.91 which means very strong and negative that when the price increased, the revenue will be decreased. Based on the hypothesis testing, t"r-"6= 3.830 and tsrsb:3.182, it is obtained that t"o., t) ttobt, which means t{" rejected and FI" accepted pointed out that there is a sipi.ficant influence between "complete service', price on the level of service rcvenue. Based on the coefficient of determination or cd : 83%, stating that the changes of service revenue level were influenced by the "complete service" price and the remaining 17% were influenced by other factors.