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PENGARUH JUMLAH TENAGA PENJUAL LANGSUNG TERHADAP VOLUME PENJUALAN MESIN CUCI PADA PT. EURO P2P DIRECT INDO

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AI}S'I-ItAC'I' I'l:\(;.-\ltL lLlt ll1..\II'l E\.\(ir\ Pl-\.1t '\1. l.A\(;St N(; 'll:-ltl l.\l).\l' \'()Lt' \l E PL\.l t .\ L.\\ I'.\ l).\ l,T. l._t l{o I,21, l)lRIl( l l\l)o llr \l:trehseal l)clro rrt l lris sttrdl,iriltrs to dctemtitre ho\\'the nunrher ol'tlirect sales personnel and hou thel alfect thc nasliing ur:rchirrc salcs volutle'tltat occur irt P I-. lntltt Direct P2P tlrrm 1009-2011. l{esearch melhods usctl are clcscriptire arrallsis nrethod is done b1 urtdcrstandirtg the fact that therc- \\as and conrpare it rvith the theor) that the. authors studied so it carr bc- concluded. lo obtain the necessary data the authors use data collection techniques sucl'r as interviews and dr)cur)rcntat i(-,11. Qualitatire intcrr icrY data ptocessetl. R;rsetl un tlris rcscirrch- it is knol n tliJt dil'rst salespcoplt' iit I) l-. Indo Euro I'f I) l)irc-ct is a rtttn- |enllanent cnrpltrl ecs \ho nrrke salcs tlrrough door to door visits. And sales \olumc that occl.tr l.rlogressilel_r dosu ll'onr 2009-2012.'l his is due to thu high pricc ol'washirg rnachitrcs lbrbes antl coLrpletl sith t[.re conrpctitior.r going on. r\nolhel Klrnrpctiror olll'r price uashiu,!r trtachiucs rrc chclper than the rrashing nrachinc lirrbcs hi3h price but also high cltralitl. ri:r.er.l ttrt tlle resLtlIs ol :,tlttl5tielll trlltrl-r.i. trsirig l'clt>.rn Prttr.lltet |l]()l)lcllt eoffclillitttl- shrrrritlr.l lirc .tr\)ng rcillti()rlship lrctsecn the riuiuiries \ (ntrnrt'cl triclirect salcs pcrstttncl) sith raliablc t\.t tlrc r1llLrpte pl salcs ur tltc' e orrr-'llitiorr coclljcic'nt (r) = 0.9-15. Ilcans thal there erist a st1'ollg .ijr(l p\)sili\a rellrl i()1)sll ip lrctrrccn 1hc nLrnrlrcr ol'sulcspertple' dilc'etll riith sitlcs roluntc itt u;rslting tttltcltinu. lltc atttorttil trl'tr,,,,, ,l.il9 iltlrl tr.,t,;. :clr.'sltrl.67() it girc,, thc:c'11s.'tllill Il() i> i.iietc.tl lrn.i lla iieccptcrl. rrltieh ni,:rrrr. llreri is siqniljeirlt rr'lili()nslrip bclucctt lltc t'ttttntret rrl rlirect sirles l.)ers()nn!'l 1rlrriirblc \I thc rtrlttnrc ol' sales 1rarirrblc \') riashinr: tt.titcltirr.'. (trelllcicnt \il llcl(tnIillltion ()l'li9.-10".. rrhich nteuns lhe rolunre ofsalcs is slrorlel\ intlu!-ltccd [',r llte nrrnrl.rcr o1'tlilcct sitlc5 pers()r]ncl- rrhile 10.70",, ilrc inlluerlc,Il [r) I:lclots (rtlter thi.t]) Illc stLlal\.