Text

PENGARUH PERUBAHAN HARGA JUAL TERHADAP VOLUME PENJUALAN PADA PT. EURO P2P DIRECT INDO

Share :
• 
• 
• 
• 
• 
• 
• 

ABSTRACT ETFECT OF CHANGE IN PRICE ON SALES VOLI'ME IN EURO HIP DIRECT INDO by' Fawen E. Sihombing The intent and purpose of this research is to determine a set price on a Vacuum Cleaner, Vacuum Cleaner how to price changes, and to determine how much inlluence the selling price changesonsales volume in PT. Euro P2P Direct Indo particularly Vacuum Cleaner product. The rcsearch method used is descriptive metho4 while refineries engineering data is to use statistical annlysis, using analysis of Pearson product moment correlation coefficient. And daermines whether the hypothesis is acceprcd or rejectd the researcher used t tests of hypotheses, while to know how much inlluence between these two variables, the researcher using the formula coefficient of daermination (Kd). Vacuum Cleaner highest selling price was in 2012 amounted Rp.4.500.000 and the lowest was in 2007 that is equal to Rp.3.500.000. and the highest sales volume Vacurun Cleaner was in the year 20@ as many as 3l 14 unis while the lowest sales volume was in 2012 that as many as 1505 units. While the changes in the highest sales price in 2012 for Rp.310.000 and lowest selling price changes which in 2009 omounted to Rp. I 00.000. Based on statistical enalysis of the Pearson product moment, for Vacurun Cleaner shows r : -0.92826@28, which means a very strong and reeative relationship, between the selling price to sales volume. Based on the hypothesis test for Vacuum Cleaner unknown magnitude d thituns4.322847552 ttubet 2.35316, thus Ho is accepted which means there is no significant relationship between sales price and sales volume of the product. While the coefficient of determioation of 86,17%, while remaining 13,83% inlluenced by other factors outside the study.