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PENGARUH FREKUENSI PENAYANGAN IKLAN TERHADAP VOLUME PENJUALAN PADA PT. PERSADA TIARA DINAMIKA

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ABSTRACT THE INFLUENCE OF ADVERTISING FREQUENCY TOWARDS SALES AT PT. PERSADA TIARA DINAMIKA Oleh : Jane Mangisi Angeline This research aims to determine the frequency of the advertising, know the volume of product sales and how much influence the frequency of advertising to the volume of sales at PT. Persada Tiara Dinamika. The method use in this research is descriptive method, secondary data obtained from the company and the study of literature as a theoretical basis. In hypothesis testing, to calculate the correlation coefficient, the authors used Pearson Product Moment formula and hlpothesis testing using the F test with o : 0.05. Based on this research, it is known that the volume of sales of PT. Persada Tiara Dinamika, amanded in 2011 to 2012. The percentage that is equal to 39.64% Based on statistical analysis, the known equation ofthe regression line is Y:571.1 + 187.54X. From the linear regression equation shows that the influence of variable X (the frequency of advertising) and Y variables (the volume of sales) is significant. While the correlation coefficient r that occur between the frequency of advertising with sales volume amounted to 0.60, which means there are relations. After the F test, it is known that a|72.67 is Fcount and Ftabel is at 4.30. Then Fcount > Ftable means Ho is rejected and Ha accepted. This means that there is influence between the advertising frequency with sales volume.