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PENGARUH KEMASAN PRODUK TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI PRODUK OLEH - OLEH BANDUNG DI AMANDA

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ABSTRACT THE IMPACT OF PRODUCT TO THE CUSTOMER'S DECISION TO BTfY THE LOCAL FOOD AT AMANDA STORE, BANDUNG By: Justin Hidayat Soputra The goal of ttus research is to find out the impact of the product packagrng to the customer's decision to buy local food product at Amanda Store which located at Jl. Rancabolang No.29 and Jl. Ir. H. Djuanda No. 167, Bandung. The reseach conducted by the descriptive method. The data taken by interview with the Amanda Store representative and distribute questionaires to the customers who visited the Amanda outlet. The data then being processed to get the conclusion. Amanda atfractive product packaging or unique. It can be seen from the answers of the respondents average - average answer agtees. Consideration in the purchase of products where the powerful Amanda can be seen from the arswers of tle respondents average - average ansu,rer agreed to in the purchase consideration. According to the reseach conducted, it is found out that the impact of the product packaging to the costumer's decision to buy local food product is low. It was proved by the result of calculation by the rank spearmatr formula 0,249. The result of this research is also do not have a significant impact because tcormt