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PENGARUH BIAYA PROMOSI TERHADAP HASIL PENJUALAN PADA PT. B BRAUN MEDICAL INDONESIA

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ABSTRACT TEE ROLE OFPROMOTIONE)(PENSESTO SALESATPT. B BRAUN MEDICAL II{DOITESIA By: Michael Joseph The purpose of this research is to understand deeper about promoting activity and the expenses, and also to know f,rther about the sales, and to know the impact caused by promotion expenses to sales ar PT. B Bram Medical lndonesia. Research method thaf is used in this research is descriptive methods, where data obtained by collecting, atralydng, presenting the data, and fl6lsmtining about the research object. Data were analyzed to finally found a conclusion- Data were collected by interviews with tlrc permission from the authorized person in rhe company and also use written dala as documentation data. The data collected was analyzed using linier regression analysis, correlation coeffrcient, hypothesis test and coefticient of determination. Based on the results ofthis research that PT. B Braun Medical lndonesia has been doing ttreir promotion activities by using gwe sample, hospttal instruction, participant of health event, advertising. The amount of promotion n 2007 "mounted to Rp 4.062,975,562, in 20A8 amounted to Rp 3,601,524,181, in 2009 amounted to Rp 7,487 )28,286, n 2010 amounted to Rp 12,9M,954,446 and for the year of 2011 is amounted to Rp 31,889,642,790. Whereas sales for 2007 amounted to Rp 228,057,414,667, in 2(D8 amounted to Rp 317,871,748,928, in 2009 am