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PERANAN BIAYA PROGRAM PENGEMBANGAN PRODUK TERHADAP JUMLAH PENJUALAN PADA PT. GALENIUM PHARMASIA LABORATORIES BOGOR

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The purpose of this study is intended to find out horv pT. Calenium pharmasia laboratories Bogor manage product development costs, knowing how to increase total on sales of PT. Galenium Pharmasia laboratories Bogor, knowing how the role ofthe cost of product development programs to increase of total sales at pT. Galenium Pharmasia laboratories Bogor. Cost of Product Development In the Year 2001 up to 2005 are as follows: year 2001 : 10.355.000 million ; Yezr 20O2: 15.000.500 million ; year 2003 : 17.326.700 million : Year 2004 : 17.850.500 million. ; Year 2005 : 20.151.200. Total of Sales In rhe Year 2001 up to 2005 are as follows: In 2001 therc has been no improvement occurred because of new sales in 2002 amounted to 44.46yo, 0.12%o in 2003. then decline. /ear 20M was 1.07%:o then a decline. year 2005 was 20.12%o, then an increase. kvel of r - 0.95. this means that the rcle of product dcvelopment programs with positive of total sales. Based cn statistical analysis of Pearson product Moment, Then knorvn Linear Regression equation: Y : 41.77f + 0.0078 X, which rneans the total of sales:41.273 units if there is no product development, product development and if there is one (l) range, rotal of sales incr"zsed 41.273,00g units. Based on rhe h)?othesis test : 5.286 t counr > t table : 3182. This indicates that Ho is rejected. then the prcduct development has a significant positive effect on total sales at PT. Galenium. Ths amount cf Kd = 90.28)zo means that in product deleloprnent have an influence of 90.289,i, and the remaining 9.72o/o by other factors bel ond this study.