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PERANAN BIAYA DISTRIBUSI TERHADAP PENINGKATKAN VOLUME PENJUALAN PADA PT. SANGWOO INDONESIA

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ABSTRACT TEE ROLE OF COST FORIMPROVING THE DISTRIBUTION OF SALES VOLTJME IN. SANGWOO INDONESIA, CTKARANG By: Andrico The purpose of this study is to determine the distribution of development costs at pi. {*hr* hdonesia, to know the role of distribution costs to volume of sales ui ri. 5*g*oo Indonesia, to determine which marketing channels are used effectively and efficiently at. Sangwoo Indonesia' This research was conducted using descriptive methods, where data are collected based on actual circumstances' processed, analyzed" and finally a conclusion' the data collected by interviews and' documentation study. Data were processed using statistical analysis, Pearson Product Moment correlation coeflicient analysis, hypothesis testing, and the coefficient of determination' Basedonresearchresultbytheknowndistributionofimplementationcostsinthe V.--ZOf f increased oniv{arch, April, June, July, . September' October' to illovember and tended to decline onFebruary, Augustand December' Sales volume growth in the year 2Ollincreased onMarc[ April' June' July' S"ptl.U"t, O"tiber, to Novemter and tended to decline onFebruary' Augustand December. Based on product moment statistic magnitude of correlation coefficient (r) : Ott Thi suggests that the relationship between the variable X (Total Cost iirt iurti""l will a variable y (Sales volume) is very strong and positive. Based on the hypothesis test, it is knovm tlbtt k*B = 3 497, while with tr,,, = 2'228 with o:0.05 therrl,*o) t 65"1,so that Ho refrrsed. This means there is a significant and positivecorrelationbetweentheamourrtofdistributioncoststosalesvolume L"*t.a to 85.9o/o K4 it means the changes from sales volume is shown by the "t"ng"t fr", distribution cost 85,9% wtrile the remaining 14'lo/o were influenced by other factors outsideofthis research'