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PENGARUH BIAYA PROMOSI TERHADAP HASIL PENJUALAN PADA PT. MATAHARI PUTRA PRIMA

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AASTRACT COST MANAGEMENT PROMOTION EFFECT OF RESULTS SALES IN PT. MATAHARI PUTRA PRIMA By: i{erchy Situmorang This snrdy aims to determine how the management of the costs of advertising the sale and promotion costs to inlluence the management of the sale of the PT. Matahari Putra Prima (hypermart). This research method is descriptive, where data obtained by collecting, analTzing, presenting, data and provides an overview of the research object to produce a conclusion. Data collected through interviews and written records or documents obtained fiom the company. Then the data is processed and analyzed using analysis of Pearson product moment correlation coefficient, coefficient of determination analysis, and hy'pothesis testing. Based on this research, promotional activities carried out through catalogs, ne\xspapers, leaflets (flyers). Costs incurred for the three media in 2008 was Rp. 866,600,000, 2009 was Rp. 957,250,000, in 2010 amounted to Rp. 880,400,300. In 2011 was Rp. 881,751.200 and in 2012 was Rp. 980.925.000. System sales of the company this is a system in which personal selling them ,li.-^11., f.^- rn fana rr.irh arncnaarivo ^,laf^haE a^l,i-r it cosicr fnr .!!cJ^!t!p.q 1^ uiis_viiji iti!- ._\, i..!i, iiirii PivrPi'v.i i v iiidurrE r! get infomration about the products they buy. Sales revenue in 2008 was Rp. 147,751,891,012, 2009 was Rp Rp 155,495,896,684 and 2010. Rp i5i,378,C,.i2,070 in 20ii. i42,i5i.i29.165 and in 20i2 was the irighesi saies for five years is Rp. 178,848,610,593. Based on the results of statistical analyzes that have been conducted by the author, obtained by the correlation coefficient (r) is equal to 0.85301523, which means the cost of managing the relationship with the sales promotion is very powerfirl. Results thitung 2.8310> 2.353. which means ttable Ho is rejected and Ha accepted which means there is a positive effect between management and sales promotion costs. Results keofisien determination (kd) by 737o which shows that 737o of sales ^-^-^+:^- :-{1"--^-,{ }rt' '.a-ada'-a-+ -^A 1'7o/^..- :-r1'.--^-,{ h', foarae iiiuiliuaiuii UUl,6 iii- iii.iiijgiiesu i, iiidii.a6-iiieiia .utii'. Lt li uJ r4.vro other than study. This clearly shows the inlluence of good cost management to sales promotion is very influential.