Text

PENGARUH BIAYA PROMOSI TERHADAP VOLUME PENJUALAN TIKET PESAWAT PADA PT. INDOWANUA INTISENTOSA

Share :
• 
• 
• 
• 
• 
• 
• 

ABSTRACT THE, EFFECT OT' PROMOTION COST CONCERNING TICKET SALES VOLUME AT PT. INDOWANUA INTSENTOSA By: Sartih Simbolon The purpose of this rssearch was to how how expense pmmotion using to apply, to know volume sell development and to know how far the expense promotions inlluence toward sell volume to PT. Indowanua IntisentosaTo apply the pwposc, so this resoarch was committed by used descriptive mcthod and analysis regession linear method. Descriptive metho4 where the datr was acquircd by collecting, ara$nng pr€senting the data, and gave background clearly about the object of research. Data was acquire4 arrtalyzed to get thc conclusion. The technique of collecting data was used by interview through promotion s€ction, company sel[ and by written data (documentation study). The data was aacly"d by using rcgressim linear analysig cocfficient corrclatioru and test hypothesis. Based on the research fmding was found that PT. Indowanua Intiscntosa commited promotion activity through assemblies advertisement in yellow pageq personal promotion, sell promotion by giving discount and calendar. There was promotion expense in 20ll was Rp. 355.580 and n 2Ol2 Rp. 139.738.300 so from 20ll to 2012 occure expense prcmotion decrease 60,7olq whereas sell volume in 20ll was 15.079 tickets and in 2012 was 11.322 tickets. So occur volume sell decrease was 1,367o.. Based on the statistical analysis was found similar of linear regression Y : 770 +0,000016X. It can be seen that volume will be increase 16 tickes if company add Rp. 1.000.0ffi promotion expense. Where r = 0,60, so promotion expense has strong influence and positive toward sell volume incrcrnent. For test hypothcsis was knorvn F.oc,,r,,,. ,"1n= 12,22 and Fcriticrr ouc = 4,30 . Because Fomr.. varue ) Fcnticar taHe So Ho was rejected and Ha was received.