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PENGARUH HARGA JUAL TERHADAP TINGKAT VOLUME PENJUALAN PT BETA GASINDO AGUNG

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Intent and purpose ofthis study was to determine the effect of the sale price is there on the level of sales volume. The research as conducted at PT. Beta Gasindo Agung. The method used in the thesis writing is descriptive method with survey approach, where data is collected based on the real situation, then processed, analyzed and eventual ly be concluded. Techniques of data collection is done by distributing questionnaires. Then the data were processod and analyzed using correlation coefficient analysis, tests of significance and the coefficient of determination. From the results of data processing was found that the sale price does not affect the level of sales volume. Found to influence the selling price is very low in influencing the level of sales volume. Based on the analysis of corrclation coeffrcients, the obtained correlation of - 0.0l45.This suggests that the absence ofthe influence ofvariable X to variable Y. Further morc the calculation ofsigrrificant test results are known t hitung < t-tabel (0.254 < 2.353). Thus Ha is rejected which means there is no significant effect between the sale price to the level of sales volume. The calculation ofthe coeffrcient of determination showed asignifrcant influence on the0.02l level of sales amounted to only 2.lvo, while the rest is influenced by factors beyond the discussion of this research. ll