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PENGARUH BIAYA IKLAN TERHADAP HASIL PENJUALAN PADA PT. WEGO INDONESIA

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The purpose of this study was to determine how was the advertising cost that has been set, how was the result ofthe sale, and how was the influence of advertising against the sales result at PT. Wego Indonesia. This research was conducted by using descnptive method, where data obtained by collecting, analyzing, presenting the dat4 and present the object of researcir clearly. The data obtained were analyzed to be concluded. Data collectron techniques used were interviews with authorities in the company as well as through written data (document). Then the data analyzed using linear regression analysis, the correlation coefficient, a hypothetical test, and the coeffiiient of determinafion. Based on the survey result revealed that in the period of January to December 2013 PT Wego Indonesia issued advertrsrng cost was Rp 880,970,56g.91 and gained from the sale was Rp 23,212,395,478 54 Based on the statistical analysis performend with the pearson product Moment, then known the conelatron coeflicient or r: 0,94852026, this means that the influence was strong and positive relationship between the X variable (advertising cost) with Y vanable (sales). Hypotesis testing conducted showed that t**,* j fu51", which is 9.4706 > 1.8120, then it can be concluded that FIa rejected and Fl. was accepted which means there is a significant and positive relationship. The influence of advertising agains the sales result amounted to 89.97% and remaining 10.03% is influenced by other factors out ofthe study. Thus it can be said that b1, the conducting advertising activities, companies can increase sales.