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PENGARUH HARGA JUAL TERHADAP VOLUME PENJUALAN PADA HYPERMART GRAND MALL BEKASI

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All national and intemational manufacturing companies pose a stiff coinpetition among them is one of the selling price is determined on a product. It has led the company to always be observant and perceptive observation of the various internal and extemal changes that may affect the survival of the cornpany. This research was conducted in the Grand Mall Hypermarg Bekasi. This thesis aims to determine the effect of Against Selling Price Sales Volum. In this sody the authors use descriptive metho4 in rvhich the descriptive method is a research method that can describe an event or events by gathering, analyzing and managing data to be interpreted based on the state ofthe company. Hypermaert is one instancc of a supermarket store sun- Prices are cheap to be one of the advantages possessed by Hypermart. Although inexpensive, it does not mean its quality is also bad. Convenience and price of the goods into several reasons make many people happy shopping at Hyp€rmart. Sales volum is the final result obtained by fte company from the sale of goods or services. High and low sales volume can be caused by the selling price of the product itself. Dove shampoo products sales volum of I70 ml, 170 ml Pantene, Clan 170 ml, 170 ml Lifebuoy, Rejoice 170 ml, and Sunslik 170 ml unchanged from 2008 sld2012. Based on calculations using Regression Analysis with Y - a + bx, Y : -35,552.27 + 1.96 x, and Pierson Correlation Coefficient using Product Moment. For r:0,62 with tcour > tr"u" is 4.lE > 1.699 with a 95 oZ confidence level. So based on Hypothesis Testing with t-,m > tour. Ho rejected and Ha accepted, which means there is a significant relationship between sales price and sales volum and positive, and the co€fficient of detennination is equal to 38.44 %.