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PENGARUH PERIKLANAN TERHADAP VOLUME PENJUALAN TELKOM SPEEDY PADA PT. TELKOM INDONESIA BANDUNG

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This study aims to determine how the effects of Advertising on the company, how the volume ofsales t}rat occur, and how Inlluence of Advertising on Sales Volume on PT. Telkom Indonesia Bandung . This research was carried out by using descriptive method, where data obtained by collecting, anallzing, presenting the data as well as provide an overview of the research object to take a conclusion. Data collected through media interviews and collect financial data from the company. The data were analyzed by the authors quantitatively. Advertising's impact on PT. Telkom Indonesia in 2013 there is an increase, and changes in May, August, October, November, and Dec.ember with a change of 5.7lyo n May, 6.66%o in Augus! 7.61% October, November, Decemkt 6.250/o and 5Vo. The influence of advertising on the PT. Telkom Indonesia Bandung on sales volume in 2013 there is an increase, decrease and changes occurred in May, June and October with a change in the month of May at 9.08%, 9.28% in June and in October of 9.42Yo. The biggest change occurred in December with a change of 106.00%. Based on the results of statistical analyzes that have been conducted by the author, it is known that the linear regression equation Y : 1,004,217 ,761 + (2.02570 ) X. A value of 1,004,217,761 is a constant that indicates the presence of advertising Effect of Changes in Advertising happens if no value or equal to 0 (zero). If the change in advertising rose Rp.l then the volume of sales will decrease by (2.02570750 ). From the analysis of known correlation coeffrcient of correlation r :-0.02, which means very low relationship between the Effects of Advertising on Sales Volume Significance test results obtained t count > t table ( -0.08 > 0.05), then Ho is accepted and Ha is rejected. The coefficient of determination of 0.04% which means that the contribution to the Advertising Sales Volume amorurted Io 0.O4Yo and the remaining 9.96%o is influenced by other factors outside the study 1l