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ANALISIS PERILAKU DAN PERSEPSI LAYANAN BELANJA ONLINE DI KALANGAN MAHASISWA UNIVERSITAS ADVENT INDONESIA

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ABSTRACT BEHAVIOR ANALYSIS AND PERCEPTION OF ONLINE SHOPPING SERVICES IN STUDENTS ADVENTIST UNIVERSITY OF INDONESIA Jhosep Andre Sembiring NIM: 1482003 Online shopping for students who earn more, the shopping that must first jostle in the market becomes a new and practical thing. Authors are interested to start shopping online at the age of college students. As the purpose of this study is as follows, to know the behavior of students when considering on the internet. Knowing the underlying perceptions of students choosing requires online in need. This research method is to give information, problem analysis, problem formulation, objective determination, data lies, data analysis, reporting results. The conclusion of this study is, The online shopping behavior of University of Advent Indonesia students often. Students involving online, such as, shopping, a place market not using social media. many market places are making more shopping because they are presenting more items from different categories. There are several factors that influence the students of Advent Indonesia University who choose online, namely: Environmental factors of residence. Adventist University of Indonesia is located in a mountainous area, with a distant rural environment with a range of urban areas. Campus regulatory factors. Campus rules are only for students and week. Learners about online shopping service Students as online shopper with perception of products that will surely be sent by the seller, the products are delivered on time and the products are in accordance with the picture Shipped with a positive value by the students. Students get recommendations, refer and ask from others about online store services. Satisfaction earned by students after using the products they buy also get a positive score. From the data generated that students use goods and things that draw the conclusion that the customer perception of online shopping service is the best result with a large data of 50% and a very proper as much as 19%. Keywords: Online shopping, student, shopping behavior, service perceptions.