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ANALISIS FAKTOR KEPUASAN PELANGGAN E-COMMERCE DIKALANGAN MAHASISWA UNIVERSITAS ADVENT INDONESIA

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ABSTRACT ANALYSIS OF CUSTOMER SATISFACTION FACTOR E-COMMERCE OF STUDENTS AT ADEVENTIST UNIVESITY OF INDONESIA Yeniati 1482001 Today, e-commerce is a business alternative in the modern era that is in line with increasingly dynamic market conditions and competitive competition, resulting in changes in consumer behavior. Consumers can get information quickly, knowing the price in the market mellui media website. This condition causes the website must pay attention to the quality of information, system quality, service quality to be able to create consumer satisfaction and consumer loyalty. A company that implements e-commerce is not only concerned about the implementation of ecommerce, but it is necessary to pay attention to the quality of service from the company itself, because the quality of good service will be the trigger of consumer satisfaction. Therefore the company really need to pay attention. Key Words: Satisfaction, E-commerce, Consumer, Student, UNAI