Text

PENGARUH PELAYANAN AKADEMIK TERHADAP KEPUASAN MAHASISWA DI UNIVERSITAS ADVENT, BANDUNG

Share :
• 
• 
• 
• 
• 
• 
• 

THE INFLUENCE OF ACADEMIC SERVICES TO STUDENT SATISFACTION IN UNIVERSITY ADVENT BANDLING Rosnauli Silitonga ABSTRACT Academic Seryices at the Adventist University of Indonesia, Bandung was not quite meet erpectatiotls. This can be felt from the occurrence of complaints from both internal and external circles on issues related to academi.c services provided ih terms of mismatch berween expectations and demands. On the other hand is characterized by a decrease in the number of students over the last few years. In the journey, Adventist [Jniversity of Indonesia, Bandung has suffered significantly reduced the amount ofrevenue The purpose of this research are: l) To determine the in/luence of the quality of service provided by Adventist Uni.versity of Indonesia Bandung sdtisfdction received by students, 2) To determine the relationship of service thot can affect student satisfaction Adventist University of Indonesia Bandung, 3) To know how big the influence of acodemic services level of student satisfaction Adventist Unitersily of Indonesia in Bandung. The research method used in this research is descriptive research method. Population became a writer used as an object of research, namely studehts at the University Adventist Indonesia, Bandung 2010-201I school yeor as many as 1429 people. The sampling technique used in this study is proportional stratified random sampling technique. From the calculation, the total sample as many as 94 students In this study, data analysis technique used is quantitative data analysis. The data analysis technique consists of hypothesis analysis quality data, the classic assumption test and correlation analysis, regression and testing. Tools necessdry to process data using computer assistdnce with sofiware Microsoft Excel 2007. The conclusion of this study, namely: 1) There is significant relationship befipeen academic services tangible dimensions, reliability, responsiveness, dssurd.nce and empathy for student sotisfdction Adventist University of Indonesia Bandung Keywords: Tangible dimensions of service quality, reliability, responsiyeness, ds surance and empathy, Students Satisfaction.