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HUBUNGAN HARGA DENGAN VOLUME PENJUALAN PAD PT.TANINDO INTERTRACO,JAKARTA

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This rcsearch was conducted to determine the price you set, how changes in sales volume, and to determine how far the relationship with Sles price ar PT. Tanindo Intertraco, Jakarta The method use in descriptive method, 6gdirrm data processing techniques using statitiscd analysis, is analysis person prodtict moment correlation coefficients. Ant to determine whether the hypothesis was accepted or rejected using the t-test hypotheses, to fingd out the relations between the two variable used formula coeffi cients determination (Kd). The highest selling price of com hybrids Bisi-two of the yems 2005 to 2009 was in the year 2009 amounting to Rp. 36.000 and the lowest in the year 2005 amormting to Rp. 30.000. Bisi-I2 product, tle highes price in the year 2007 amounting to Rp. 37.ffi0 and the lowest amorurt of Rp. 30.000 in 2008. And for Bisi-16 product of highest prices in the year 2009 amounting to Rp. 37.000 an the lowst price of Rp. 32.0ffi in2006. Sales volume, for com items Bisi-two of the biggest occurred 2008 amounted to 120.000 tons and the lowest in 2007 amounted to 86.000 tonnes of maize. For com Bisi-l2 biggest sales occurred in the year 2009 amounted to 115.000 tons and the lowest in 2005 amounted to 81.000 tonnes of maize. For com products Bisi-16 biggest sales occurred in 2006 amounted to 128.000 tons and the lowest in the year 2005 amounnted to 92.000 tonnes. Based on statistical analysis, Person product moment, for com hybrids Bisi-2 showed r : 0.51, for Bisi-I2 showed r = 0.53, which means that moderate and positive relationship between price and sales volume. To Bisi-16 showed r: - 0.36, which means low and negative relationship between price and sales volume. Under the hypothesis tes for Bisi-two rrnknown magnitude Gtculaed vat* < tcsitical "aue: 1.027 and : 3.182, for Bisi, 12 t-1*r*a 'a,r < tccritica ,"6 :1.083 and : 3.182, and for Bisi- 16 t6s,111s: 1.732 ui t65p;3.182. then from Bisi-2, Bisi, 12, alrd 16 Bisi-known tor"ru"a val* ( Lritrcar val* thus Ho is accepted which means there is no significant rclationship between pnce and volume of sales. Furthermore, coefficients of determination equal to 26.0lYo for Bisi-Z, 28.09/o For Bisi-I2, and l2.96Yo for Bisi-16 shows the sales price can not be shown by sales volnme, while the lgmaining 73.99/o to Bisi- 2,71.91o/o for Bisi-I2, and 87.M% for Bisi-l2 is influenced by other factors outside this study.