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PENGARUH JUMLAH JENIS PRODUK TERHADAP VOLUME PENJUALAN PADA PT.AGUNG AUTOMALL

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This reseach is done to know how tlre company implenent the activities related to amount type producq to how the volume development and to know the influence of types product to sales volume. The method used in this reseach is descriptive, primary data and the secondary data are collected through interview, related riterature and library reseach- Then data were aaalyzed using linear rcgression analysis, correlation .o"ti.i"rt, hypothesis test and coefficient determination, the reseach used pearson product moment. Based on the result, it is known that sales volume amount at pI. Agung Automall, branch Bagan Bant pekanbaru experienced a change every year since 2005 untill 2008. Year 2002 showed the highest percentage of Zd-X, wnite 2006 showed lg.?5yq and 2008 showed 13.5%. ITI o, the statistical ana.lysis, we got linear simiffily regression of y=1.76 + 2.38X, where r : 0.53. In hypothesis test it showed that t.l_ldud,"1,. - 4.23 md t ,i6"a "rrrrc : I 671. Because t or*rrtua ur" ) t critrd *rlue, the hypothesis prove that there is p_ositive relation between product types tla and sales volume, which Ho is rejectd md is accepted. The coefficient determination showed 2g.09, rryhich means that product types influence sales volume as high as 2g.09o/o and 7r.91o/o isaffected by the other factors.