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HUBUNGAN PENETAPAN HARGA JUAL PRODUK DENGAN VOLUME PENJUALAN PADA PT.ENERGIER INDONESIA

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This study aims to find the product selling price determination, knowing the sales volume and see the pricing relationsh.ip with sales volume at pT Energizer Indonesia. The method used in this research is descriptive method, where data is collected based on actual conditions, analyzed and finally concluded. Data collection techniques done with secondary data is collect data on the determination of product price and sales volume data from the 200g fiscal year until the 2009 fiscal yeat. The pricrng method used by pr Energizer Indonesia is a method of cost prus percentage of cost pricing. Then sefting the selling price of thc product at pT Energizer Indonesia experienced to consider the economic conditions or market conditions. Sales volume energizer batteries AA type in the year 200g amounted to 583,008,369 pcs and in fiscal year 2009 sales volume reached 5g4,315,969 pcs In this case, in the year 2009 an increase in sales vorume of r,307,600 or an increase of 0.22% from the year before. Based on statistic4l analysis of pearson product moment, showing r = _0,g3g5, which means a very sfong relationship between the pricing of products sold by sales volume. Based on the known size of hypothesis testing Latcutare : -7,224 and tu,uc = 2,0?4, then known kr"ul"t" ) t651", Ho rejected thus meaning that there is a significant relationship between the pricing of products sold by sares volume. Now, based on the calculation of the coefficient of determination, 70.30% selling price determination showr by the volume of sales, while the remaining 29.?0% is shown by other factors outside of this research.