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PENGARUH PROMOSI TERHADAP PENINGKATAN PENJUALAN PADA PT. HOLCIM INDONESIA, TBK

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ABSTRACT THE EFFECT OF PROMOTION ON SALES IMPROVEMENT IN. HOLCIM INDONESIA, TBK Written by: Ganda Pandapotan Bakkara NIM : 1331026 This study aims to determine how the effect of promotion on increasing sales at PT Holcim Indonesia Tbk. Data is taken from 2015-2019. The method used in this research is descriptive. The analysis used is descriptive statistical analysis, normality test, linearity test, heteroscedasticity test, descriptive analysis, correlation coefficient analysis, t-test, coefficient of determination, and simple linear regression analysis. The results of this study indicate that there is a partially significant effect between promotion and increased sales which can be seen from the t-test value of 15,644 and a significance value of 0.001 <0.05, this means that Ho is rejected and Ha is accepted. In the analysis of the coefficient of determination obtained by 99.8% means that the influence of promotion on purchasing decisions by 99.8% while the remaining 2%. The results of a simple regression model Y = 51,184 + 1,336 X, meaning that it has a positive effect. Keywords: Promotion, Increase in Sales