PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PADA MAKANAN CEPAT SAJI KFC SUKAWANGI BANDUNG

ABSTRACT THE EFFECT OF MARKETING MIX ON PURCHASE DECISIONS IN KFC SUKAWANGI RESTAURANT BANDUNG By Andrianto Hasiholan Hutagaol Nim : 1631015 This study aims to determine how the influence of the marketing mix, purchasing decisions, and how the influence of the marketing mix on purchasing decisions at the KFC restaurant Sukawangi…