PERANAN ANGGARAN PENJUALAN SEBAGAI ALAT BANTU MANAJEMEN DALAM MENINGKATKAN EFEKTIVITAS PENJUALAN PADA PT. ASIA PACIFIC FIBERS, TBK KARAWANG

ABSTRACT THE ROLE OF SALES BUDGET AS MANAGEMENT TOOL IN IMPROVING SALES EFFECTIVENESS AT PT. ASIA PACIFIC FIBERS TBK KARAWANG By: Elisabeth Octavia This research was conducted to know the role of the sales budget as a management tool in improving sales effectiveness at PT. Asia Pacific Fibers, Tbk Karawang. The methods used in this…