PENGARUH BIAYA PROMOSI TERHADAP TINGKAT PENJUALAN PADA INDONESIA PUBLISHING HOUSE

ABSTRACT THE EFFECT OF PROMOTION COST TO THE SALES LEVEL AT INDONESIA PUBLISHING HOUSE Written By: Kamto Putra Nainggolan NIM: 1132072 This study aimed to determine the cost of promotion and sales and how cost of promotion affects the level sales at Indonesia Publishing House. The method used in in this study was the descriptive…