PENGARUH KUALITAS PRODUK SEPEDA MOTOR MEREK HONDA TERHADAP LOYALITAS PELANGGAN PADA MAHASISWA UNIVERSITAS PENDIDIKAN INDONESIA

ABSTRACT THE EFFECT OF PRODUCT QUALITY OF HONDA MOTORCYCLE TOWARDS CUSTOMER LOYALTY TO TIIE STUDENTS AT INDOIYESIA T]NIVERSITY OF EDUCATION By: Ferdinan Tambunan The author conducted a study in order to determine the quality of products of Honda motorcycles, knowing customer loyalty, and to know the effect of the loyalty of students…