PENGARUH CELEBRITY ENDORSER DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA OPPO SMARTPHONE DI BEC BANDUNG

ABSTRACT THE EFFECT OF CELEBRITY ENDORSER AND PRICE ON PURCHASE DECISION ON OPPO SMARTPHONE AT BEC BANDUNG Written by: Gena Gemasta Barus Nim: 1731037 The purpose of this study aims to determine whether Celebrity Endorser and Price have influence either partially or simultaneously on Purchasing Decisions on Oppo smartphones at BEC…