PENGARUH PENGGUNAAN BIAYA IKLAN DAN BIAYA PROMOSI TERHADAP PENJUALAN PADA K-LITE RADIO BANDUNG

ABSTRACT EFFECT OF THE USE OF ADVERTISING COSTS AND PROMOTION COSTS ON THE SALES IN K-LITE RADIO BANDUNG Written by: Hana Maria Sihombing NIM : 1232173 This study aimed to determine the advertising cost, promotion costs and sales costs as well as to determined how the influence of advertising cost and promotion costs on the sales…