PENGARUH PERIKLANAN DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN DI KFC SUKAWANGI BANDUNG

ABSTRACT THE INFLUENCE OF ADVERTISING AND SALES PROMOTION TOWARDS BUYING DECISION AT KFC SUKAWANGI BANDUNG Written by: Christian Permata NIM: 1631001 The purpose of this research was to see if advertising and sales promotion has a partial or simultaneous influence towards buying decision at KFC Sukawangi Bandung. All consumers who…