PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PT. ISTANA BANDUNG RAYA MOTOR

ABSTRACT EFFECT OF PRODUCT QUALITY DECISIONS TO PI,JRCIIASE IN. BANDTJNG RAYA MOTOR PALACE By: Immanuel Jurista Brahmana The purpose of this study was to determine the quality of the product and the Honda brand car brand car buying decision at the Istana Bandung Raya Honda Motor, and assess the influence on purchase decisions quality…