PERANAN STRATEGI PEMASARAN DALAM UPAYA MENINGKATKAN MINAT PELANGGAN PADA PT. COCA COLA AMATIL INDONESIA BANDUNG

In this study the authors use descriptive method, which describes the real state of the product, which is then processed and then analyzed to draw to conclusions. Marketing strategy by analyzing the 4Ps where The Product with the mean of 4.43. The Price .'ith the mean of 4.20. The Place with the mean of 4.42. and The Promotion with…