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PENGARUH KUALITAS PELAYANAN TERHADAP MOTIVASI PELANGGAN PADA KLINIK UNIVERSITAS ADVENT INDONESIA BANDUNG

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ABSTRACT THE EFFECT OF SERVICE QUALITY ON CUSTOMER MOTIVATION IN THE CLINIC OF THE INDONESIAN ADVENT UNIVERSITY Arranged by: Tiarli S Sihombing NIM: 1631005 This study aims to: (1) understand the quality of service to the motivation of clinical customers at Advent University of Indonesia. (2) explains the quality of service and customer motivation. (3) knowing whether there is an influence of service quality on customer motivation. This research uses quantitative research. Population determined by the Indonesian Adventist University clinic. As a sample are patients who were clinic with respondents 40 people. Using a questionnaire with 10 indicators for all variables with a total of 31 questions. The results of the study: (1) the responses of respondents regarding good service quality. (2) the response of respondents regarding customer motivation is good. (3) t-test results for the t-count of 0.699 for significant values. The conclusions of this study are (1) the quality of service on customer motivation has no significant effect. Keywords: service quality, customer motivation.