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PENGARUH MEREK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE SAMSUNG PADA KONTER ATLANTIC BEC BANDUNG

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ABSTRACT THE EFFECT OF BRAND OF THE DESESION OF THE PURCHASE OF THE CELL PHONE SAMSUNG ON THE COUNTER ATLANTIC BEC BANDUNG Arranged by : Mariana Sigalingging NIM: 1431012 The research was conducted aims to test the influence of brand of the decision of the purchase .In this research the use writers descriptive method , collect the data obtained through a questionnaire , and managing data using analysis statistic product moment to analyze a correlation coefficient , simple regression test , significant test , koefesien of determination .That based on the results of the study it was discovered that the koefesien correlation = 0,065 it means the size of the koefesien correlation and it can be concluded that the relationship between a brand of the decision of the purchase of very low , test significance,uji t known thitung value 0,399 < t-tabel1.686 , so it can be concluded that there had been no significant influence between brand of the decision of the purchase , linear analisisregresii simple known y = 39,297 + 0,078x difference does it make if there is no ( 0 brand and the purchase decision there have been as much as 39,297 and if the brand moved up one unit so the decision the purchase of increased by 0,078 mean there are the influence of not signi unit. Keywords: Brand, Purchase Decision