PENGARUH WORD OF MOUTH COMMUNICATION TERHADAP KEPUTUSAN PEMBELIAN PADA PT. LET’S GO GELATO INDONESIA TBK
ABSTRACT EFFECT OF WORD OF MOUTH COMMUNICATION ON BUYING DECISION ON PT. LET’S GO GELATO INDONESIA TBK Arranged by: Benedict Brian Latupeirissa NIM: 1431016 This research is aim to examine the word of mouth effect on buying decisions. The variables used in this study are, the word of mouth as the independent variable and buying…